I stumbled across an article published in the automobile section of The New York Times October 11, 1998. It’s pretty cool to take a step back read and about the M Coupe in the early days of the it’s life.
A couple of my favorite lines from the article:
Only the fastest car BMW has ever sold in the United States…
BMW says the M Coupe is ”eigenwillig,” German for ”determinedly going its own way.” After all, if you create a monster, why keep it on a leash?